State Government of Nevada
The Department of Tourism and Cultural Affairs seeks an interested firm to represent the State of Nevada as a contractor to promote the State as a travel destination to residents of Germany. A qualified applicant will have expertise in integrated marketing disciplines including sales, marketing, promotions and public relations and possess a strong understanding of…
The Department of Tourism and Cultural Affairs seeks an interested firm to represent the State of Nevada as a contractor to promote the State as a travel destination to residents of Germany. A qualified applicant will have expertise in integrated marketing disciplines including sales, marketing, promotions and public relations and possess a strong understanding of the German traveler. The State is seeking a contract term of four (4) years, anticipated to begin July 1, 2019 and ending June 30, 2023. Activities during the engagement include developing a market-specific strategic plan, coordinating in-market visits, scheduling media interviews, developing a media list, contacting on a regular basis, travel agencies, tour operators and airlines that sell the State of Nevada, developing press kits, representing Nevada in trade shows, conducting traditional and social media outreach, creating Nevada-specific collateral for distribution, maintaining a Nevada website that’s on-brand and producing quarterly report addressing KPIs and objectives. In lieu of a pre-bid conference, vendors will be allowed to submit questions via Q&A until Wednesday, February 27, 2019 at 5:00 p.m. Answers will be posted on or about March 5, 2019. Proposals are due back March 14th. The Bid Lab’s Bid Manager can assist in your response to this exciting opportunity!